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Monday , December 10 2018
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Fresa Technologies

Transactional and Relational Emails for Good marketing

Marketing can be done through different types

E-Mail Marketing has three types as mentioned below

  1. Transactional

  2. Relational

  3. Promotional

 

Transactional  :

Relating to the conducting of business, especially buying or selling

Mail may sent through automated systems, confirming actions taken by our prospects and customers.
Transactional emails are templates provided by the marketing systems

Samples are Order confirmation emails,Purchase Receipts mails like order confirmation mail , Shipping Notices mail

 

Email-maker33

According to the Direct Marketing Association, 66% of consumers have made a purchase online as a direct result of an email marketing message. Obviously, promotional emails are a powerful growth tool.

  • Promotional Content
  • New Gated Content
  • A Sale Announcement
  • New Product Release
  • Webinar Announcements
  • Event Announcements
  • Trial Offers
  • Upgrade Offers

Relational Emails

Companies that use email to nurture leads generate 50% more sales-ready leads at 33% lower cost.

relational emails can use to get these results for  business—whether it’s digital or brick-and-mortar

New Subscriber Welcome

Gated Content Delivery

Newsletters/Blog Articles

Webinar/Event Confirmation

Survey/Review

Social Update

Contest Announcement

Referral Request

 

Rest of the information will update on coming days.

To know more about Mail marketing Please send mail to sales@fresatechnologies.com

Courtesy : https://www.digitalmarketer.com/digital-marketing/email-marketing-strategy/

Fresa Technologies

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